Pressto launches its new image
After 18 years in the market, dry cleaner chain goes for a complete renovation, with a “face washing” to its corporate image.
Pressto, reference brand in Spain for dry cleaning, starts a new phase by radically changing the image of its stores. This is the result of adapting to the new times as it is a dynamic company that goes along with reality and society nowadays.
“Dry cleaning is still considered to be an elitist business or something only for certain occasions and/or garments. We want to change this idea and prove that dry cleaning can be affordable for everybody, that all garments can be taken into dry cleaner and as well as this it will help people in their daily chores so they can enjoy their free time”, it is stated from the chain.
One of the main features of this new composition is the “apparent” lack of machinery, as it has been hidden behind a photocall. And it is actually this element, one of the main novelties of new image, and it is also a reminder for all the services that the brand is offering: cleaning and ironing, wet cleaning, garment finishing, special packaging for travelling, restoration and alteration, etc.
Change of image has been completed with slight variations on the logo. It has been designed again with straight forms, so it seems more modern. Shades have been slightly modified, providing the entire design with a greater “optimism”.
We have also decided to change slogan that goes along with logo for “We care for your garments, we care for you”, with the aim of communicating to public that “we offer an integral service, that we are true professionals for cleaning and preservation of clothes and that people can trust our stores so they will have more time for other activities”, comments the company.
It is all about trying to revolutionize once again the sector, same way they did nearly 20 years ago. This change has been possible thanks to the close relationship with customer, market analysis and the constant investigation.